Are Safe List’s Or Joint Ventures a Waste of Time?

Published: 25th May 2011
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So you ask yourself, big waste of time? Or are safe list email marketing or JV giveaway events two great ways to increase website traffic? First an introduction to each is in order. A safe list is a group of members that opt-in to a mailing list. The members agree to receive emails from each other. When you are on a safe list you will receive emails of offers from other members and in exchange you are able to send your offer to them.
Some of the benefits of safe lists are that you can email to thousands of people immediately with out having to generate your own leads either using paid or free safe lists. You can get quicker responses to your adverts when you send your ad to the members’ because they’re guaranteed to reach actual inboxes instead of being filtered as spam. It’s a great way to test your ad campaigns before spending a lot of money on other marketing strategies.
A JV giveaway event is kind of similar. A group of two or more people partner together to increase website traffic to each their sites. Each partner offers something of value, for free, to the other partners and people that they invite to participate. As a partner you present your offer to everyone on each list of emails.

Two factors play in to give you the best opportunity to increase website traffic this way. The first factor is who is sponsoring the JV Giveaway event. If the sponsor is well known then that in itself will attract traffic to the event which can translate to opt-ins to your list of emails for you. The second is the quality of your freebie. Your freebie has to be enticing and have good value. You will be rated by your freebie; it’s the first exposure to you and your business ethics. Usually some useful software, an informative report or a cutting edge e-book about making money online is the best way to go. Feel free to get as creative as you wish.
Both safelist email marketing and JV giveaway events can increase website traffic quickly. There are usually hundreds, if not thousands, of people on each venue. Safelists and JV giveaways tend to draw many newer marketers who are hungry for what you have to offer if you know the correct ways to captivate your readers and motivate them to become more informed about your product. JV Giveaways are generally short lived. They are only open for a specific period of time, usually one or two weeks, whereas a safelist may go on without end.

It is true that both safelist email marketing and JV giveaway have their downfalls. JV giveaway events draw freebie seekers, those people who only come for the freebie and bail off your list of emails quickly. A good tactic to fight this is offering a freebie that has real value. Offer something that is not the standard at these events. Another tip is to include a chance to re-subscribe to your list for another freebie.
Safe lists have those that use a separate email to get your offer and never view it. They simply accept your offer which gives them the right to mail their offer to you. Most safe list members try to sell something right off, make your offer a valuable freebie. This will get the members to at least take a look at your email. Follow it up with another offer to subscribe to your personal list so you can keep in contact with them and develop a working relationship.
You will definitely increase website traffic using either safe list email marketing or joint venture giveaway events. They both have minor negative aspects that can easily be overcome. The number one way to fail to increase website traffic to your site with either is not to do any.


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